Privacy Policy

This policy explains what information this website collects and how it's used. We aim to keep it short and readable.

Last updated: 3 June 2026. Template notice: this is a clear, good-faith starting policy. Before launch, have it reviewed against your final analytics, hosting, and affiliate-network setup and your obligations under UK GDPR / the Data Protection Act 2018 (and any other regions you serve).

Who we are

This site is the public marketing and content site for Passive Loop (passiveloop.co.uk). For privacy questions, contact us via the details on this site.

Information we collect

• Information you give us — e.g. if you contact us or sign up for updates, the details you provide (such as your email address).
• Usage data — standard, largely anonymised analytics about how visitors use the site (pages viewed, approximate region, device/browser type) to help us improve the content.
• Cookies and similar technologies — see below.

Cookies and affiliate tracking

This site contains affiliate links (see our Affiliate Disclosure). When you click an affiliate link, the relevant affiliate network or aggregator — such as Sovrn Commerce / Skimlinks — may set a cookie and run JavaScript so that any resulting purchase is correctly attributed. These third parties process data under their own privacy policies, which we encourage you to read. We may also use privacy-respecting analytics cookies to understand site usage.

We ask for your consent before loading non-essential tracking (such as the Skimlinks script) via a banner on your first visit, and the script is not loaded unless you accept. You can change your choice at any time using the "Cookie preferences" link in the footer, or control cookies through your browser settings. Blocking affiliate cookies won't change the price you pay; it may simply mean a purchase isn't attributed to us.

How we use information

• To operate, maintain, and improve this website and its content.
• To respond to enquiries you send us.
• To understand, in aggregate, which content is useful.
• To attribute affiliate referrals via the networks described above.

We do not sell your personal information.

Third parties

We rely on a small number of service providers, which may include: our hosting/CDN provider, web analytics, an email service if you subscribe, and affiliate networks/aggregators. Each processes data under its own terms.

Your rights

Depending on where you live, you may have rights to access, correct, or delete your personal data, or to object to certain processing. UK and EU residents have these rights under UK GDPR / the GDPR. To exercise them, contact us using the details on this site.

Data retention & security

We keep personal data only as long as needed for the purposes above, and take reasonable measures to protect it. No method of transmission over the internet is 100% secure.

Children

This site is not directed at children, and we do not knowingly collect data from them.

Changes

We may update this policy; we'll revise the "last updated" date above when we do.